About Us
Aqui está o texto completo e formatado, pronto para você copiar e colar na página "THE HOUSE" (ou "Our Story") da sua Shopify.
Mantive a formatação com títulos e parágrafos claros para facilitar a leitura. Onde diz [INSERIR IMAGEM DA ASSINATURA AQUI], você coloca a imagem que gerei acima.
THE PURSUIT OF PERMANENCE
In an age of instant gratification, we choose the long way home.
THE PHILOSOPHY
Time is the only asset that cannot be replenished. Yet, the modern world treats it cheaply, rushing from one moment to the next. Vanetto was founded on a quiet rebellion against this haste. We believe that a watch should not merely count the seconds—it should make them count. We exist for the gentleman who understands that true luxury is not about being noticed, but about being remembered.
A DUAL SOUL
Our identity is forged from two distinct worlds. Our heart beats in Florence, where the obsession with beauty, proportion, and La Dolce Vita inspires every curve of our cases. But our spine is built in London, where discipline, precision, and stoicism define our engineering. This fusion creates a unique balance: timepieces that are passionate enough to feel alive, yet robust enough to endure the rigours of the modern metropolis.
ASSETS, NOT ACCESSORIES
We do not deal in fashion; we deal in legacy. A Vanetto timepiece is designed with the intention of being passed down, not thrown away. From the surgical-grade stainless steel of the Sovereign collection to the hand-selected Italian leathers of the Heirloom edit, every material is chosen for its ability to age gracefully. We build assets that tell a story—your story.
THE PROMISE
We choose to stand alone. Independent and direct-to-consumer. By removing the middlemen and the traditional markups of luxury retail, we invest where it matters: into the weight of the steel and the movement of the hands. No compromises. Just honest craftsmanship delivered directly to those who know the difference.